Dr. Will Samson

in his most recent launch, will explores the power of slow change, offering weekly insights on a unique topic to inspire steady, meaningful growth.

Who is Will Samson?

What is Slow Change?

Will Samson is a transformational coach and consultant who shapes the future of work and life through thought leadership. His personal story of overcoming addiction and reinventing his life in his 50s showcases his belief that it’s never too late to change and thrive. Dr. Will Samson offers coaching, seminars, and is best known for his leadership style consulting in major IT organizations.

Timeframe

6 months

Objective

My Role

Slow Change is a guide to transformation that rejects quick fixes in favor of patience, intention, and sustainable growth. Aimed at seekers facing transitions or longing for purpose, it invites people to embrace resilience, interdependence, and joy, showing that real change unfolds step by step.

My Role

Visual design, Branding, Social Media Content Creation, Freemium Content

Tools

InDesign, Illustrator, Photoshop

Designed branding and digital content for Dr. Will Samson’s Slow Change, translating themes of resilience and sustainable growth into cohesive visuals across social media, instructional materials, and promotional assets.

I worked with Dr. Will Samson as a graphic design intern for 6 month, aiding his newly launched personal branding and campaign, Slow Change.

I designed a number of promotional material and branding that coincided with Will’s personal branding.

This included:

  • Social Media (Spotify, Substack, LinkedIn, and YouTube)

  • Freemium Content

  • Instructional Material

  • Media Sheets

  • The Slow Change Framework ™ Card Deck

Branding

Instagram

Freemium Content

Media Sheets

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Spotify

LinkedIn

Instructional Material

The Slow Change Framework ™

The Slow Change Framework ™ Card Deck

Key Takeaways

I appreciate the immense amount of patience and wisdom offered by Dr. Will Samson and his team. Setting the foundation of his rebrand was a great challenge for me as an undergraduate intern, but I had a lot of fun figuring out how to convey Dr. Will Samson’s message. His brand speaks volumes, and it is was a admirable message to spread in the midst of Hurricane Helene which we were both affected by first-hand. Slow Change had it’s hard launch by mid-January, and we successfully managed to start his platform after months of preparation. I am really proud of the brand Dr. Will Samson has built, and I wish him the best in growing his platform.

If you would like to check Dr. Will Samson out, please view the social links below:

Will Samson Linktree