ChinaChica
curly hair care made for latinas
What does China Chica mean?
For all the China Chicas out there…
My Design Process
Mood Board
Mood Board
China Chica stands for “curly girl” in Latin American Spanish. A big inspiration for creating this brand is my personal need for hair care products specifically aimed at treating latina hair.
A brand that knows their audience as well as China Chica does caters well to the specific niche latina hair offers. Many home remedies have come to serve in our list of our all natural ingredients list, both remembering how well our mothers took care of us growing up.
I love this brand because it encompasses the bright and beautiful nature of Latin America. The tropical notes surrounding the brand lays tribute to where our roots came from.
Persona
Brand Guidelines
Brand Guidelines