ChinaChica
curly hair care made for latinas
What does China Chica mean?
For all the China Chicas out there…
China Chica stands for “curly girl” in Latin American Spanish. A big inspiration for creating this brand is my personal need for hair care products specifically aimed at treating latina hair.
A brand that knows their audience as well as China Chica does caters well to the specific niche latina hair offers. Many home remedies have come to serve in our list of our all natural ingredients list, both remembering how well our mothers took care of us growing up.
Timeframe
3.5 weeks
Objective
I love this brand because it encompasses the bright and beautiful nature of Latin America. The tropical notes surrounding the brand lays tribute to where our roots came from.
My Role
Branding, Social Media, Packaging
Tools
Illustrator, Pacdora
Create a vibrant hair care brand identity inspired by Latin America’s tropical beauty, blending cultural heritage with modern self-care design.
My Design Process
Mood Board
Packaging
Persona
Brand Guidelines