World Finance Intranet Implementation Strategy

Driving Adoption & Engagement for a New Company Intranet

Overview

Allowing team members to easily access, understand, and give feedback through the new intranet, which will bring a better workflow for World Finance.

Timeframe

Unknown

Problem Statement

Objectives

The Process

User Research

Ideation and Concept Development

Implementation Strategy

Content Strategy

Visual

My Role

Digital Content Specialist

While the platform is externally provided, my focus is on how it’s used through content strategy, communication, and ongoing optimization.

Even the best intranet fails if employees don’t use it. My role is to make it useful, intuitive, and part of their daily workflow through strategic content and communication

Copy

  • Drive initial adoption

  • Position the intranet as the primary and most reliable place for company information

  • Improve content accessibility and clarity

  • Increase ongoing team member engagement

  • Continuously optimize through data and feedback

  • Gather information from team members and see how they use the current intranet. This can be done by a company-wide survey, conversations with leadership, and/or small in-person/zoom focus groups.

  • Example question: What types of internal communication are the most effective when reaching branch team members from across the country?

  • Create a generalized persona of a World Finance team member including their pain points, needs, and wants.

  • Start to piece together what works and what doesn’t.

  • Brainstorm with team using the information gathered above. This can be done through affinity diagramming, etc.

  • Begin developing a plan for implementation.

  • Develop strategy with ongoing iterations based on feedback from user testing.

  • User testing can include allowing a small pool of team members to access a private webpage on the intranet and record feedback from their experience.

  • With that feedback, we would update the webpage before publishing.

First Week Email Implementation Example

Subject:

Get Started! New Company Intranet “name of platform” Launches

Body:

Hi team,

Welcome to the new intranet—your central hub for tools, updates, and resources. To get started, follow this quick checklist:

1: Log in and explore the homepage
2: Complete your profile
3: Bookmark key tools (payroll, HR, systems)
4: Review company updates and announcements
5: Explore additional resources and content

The first 100 team members to complete their profile receive (perk)!
To view a step-by step process, please click here.

Get started here: [Visit the intranet]

We’ll continue sharing tips to help you get the most out of the platform. Let us know if you have any questions or feedback.

Thank you

First week onboarding checklist:

  • Log in

  • Update profile

  • Explore tools

Incentives:

  • Small rewards for engagement

  • (ex. first 100 team members to complete a profile get a company perk)